AUTOMOTIVE  WHO'S WHO®
North American Original Equipment Supplier Directory

Frequently Asked Questions (FAQs)


Q. What is the difference between the AUTOMOTIVE WHO'S WHO® POWERbase and the AUTOMOTIVE WHO'S WHO® e-SHEET? (Back to top)

A. The AUTOMOTIVE WHO'S WHO® POWERbase subscription license is for Clients who are power-users and their job responsibilities require Real-Time/24 Hour access to the very latest automotive supplier contact data that is found in AUTOMOTIVE WHO'S WHO®, Inc.'s proprietary AUTOMOTIVE WHO'S WHO® database. Companies may be sorted by 17 major product/service categories and 200 plus sub-categories. Individual key points of contact may be filtered by nineteen (19) job functions consisting of two (2) managerial levels and seventeen (17) separate work disciplines. Other search and sorting options are included for a wide-variety of data fields such as company name, location, keyword, etc.

The AUTOMOTIVE WHO'S WHO® e-SHEET  is a licensed electronic spreadsheet version of the same automotive supplier individual contact information compiled in AUTOMOTIVE WHO'S WHO®, Inc.'s database. The data is exportable to most contact management software programs. Individual supplier points of contact (POCs) are classified by Managerial Level and Job Function work disciplines.

Q. How often is the automotive supplier data updated? Where is the data compiled from? (Back to top)

A. The supplier and individual contact data is updated continuously using a wide variety of primary sources i.e. self-reported by the supplier themselves or from supplier press releases, company brochures, business cards, etc. and supplemented with periodic verification.

Q. How many supplier records are contained in the list? (Back to top)

A. The total number varies business day-to-day since the information is being regularly expanded and updated.

To see the exact number of Supplier location records click on the LIST parent tab and the total number will be shown under the Facilities child tab.

Likewise, to see the exact number of Employee contact records, click on the LIST parent tab and the total number will be shown under the Employees child tab.

*Many automotive supplier profiles actually contain several additional sub-profiles providing extra information about different location contact options. This is usually the case with a supplier that has a main office and multiple other facilities at separate addresses.

Q. How is the AUTOMOTIVE WHO'S WHO® different from other supplier directories? (Back to top)

A. There are several major differences:

First, as the name implies, the AUTOMOTIVE WHO'S WHO® focuses not only on automotive supplier companies and locations, but also (and most importantly) on the very individual employee contacts* whom you will most likely be interested in interacting with such as executives, managers, buyers, and engineers, etc. Whenever possible, full individual contact details are provided including the person's actual title, telephone, fax and email address, as well as mailing address, if different. *These individual points of contact (POCs) are not available in the POWER base BRONZE Level.

Second, the AUTOMOTIVE WHO'S WHO® is unique in that it is updated year-round from a variety of sources, including designated contacts within the suppliers themselves. Therefore, Customers always receive the very latest and most up-to-date data contained in AUTOMOTIVE WHO'S WHO®, Inc.'s powerful automotive supplier database.

Third, AUTOMOTIVE WHO'S WHO®, Inc.'s exercises proactive data verification practices. All our company and contact database records are internally time-stamped and re-confirmed for accuracy and relevance at regular intervals.

Q. Who can purchase the AUTOMOTIVE WHO'S WHO®? (Back to top)

A. The AUTOMOTIVE WHO'S WHO® is not available to private individuals. Only organizations directly involved in the automotive original equipment industry are eligible to obtain access to the AUTOMOTIVE WHO'S WHO®.

AUTOMOTIVE WHO'S WHO®, Inc. and its designated sales agents, reserve the right to decline orders from organizations not primarily engaged in automotive original equipment industry related activities. Orders may also be declined by AUTOMOTIVE WHO'S WHO®, Inc. for any reason at its sole discretion. Limited exceptions may apply on a strict case-by-case basis (i.e. for certain academic uses such as an official research project covering the automotive supply chain). As condition of sale all purchasers must agree to the applicable License Terms of Sale and Use.

Q. Are Vehicle Manufacturers (VMs) included in the AUTOMOTIVE WHO'S WHO®? (Back to top)

A. Yes, in part! The AUTOMOTIVE WHO'S WHO® - North American Original Equipment Supplier Directory, as its full name implies, was created to cover the original equipment supply chain, which technically means just suppliers to the VMs, not the VMs themselves. In truth, a directory or database devoted to providing complete profile and contact information for any single VM (i.e. General Motors or Toyota), would be a whole separate enterprise unto itself, therefore we do not endeavor to provide comprehensive coverage of the VMs. However, during the course of our ongoing efforts to update and maintain the Tier supplier company profile data and contact information, we often come across valuable contact information for the North American VMs and do include that contact information when available as a courtesy and convenience to our AUTOMOTIVE WHO'S WHO® database and spreadsheet users.

Download the automotive suppliers directory 2017 Product Technical Guide.